Latest in Toyota

theprogressnews.com
172 words

Remember When Toyota Wasn't Cool?

Take a tour through Toyota's performance vehicles at this year's 2026 SEMA Show. From the GRMN Corolla to the LAST Supra... Please show your support and subscribe! http://www.youtube.com/subscription_center?add_user=AutoGuideVideo AutoGuide reviews the latest new cars with test drives, car comparisons and shootouts…

About Toyota

Toyota is the company other carmakers study, envy and occasionally license hybrid patents from. It builds more vehicles than anyone on Earth, and it got there not with flash but with an almost religious devotion to quality and process. The Toyota Production System, with its just-in-time parts flow and relentless small improvements called kaizen, became required reading in business schools. For shoppers the result is simpler: a Toyota is the default safe choice, the car that holds its value and keeps running long after the payments end.

The company grew out of Sakichi Toyoda's automatic loom business, and his son Kiichiro launched the car operation in the 1930s. In America, the Corona and Corolla won over buyers fleeing thirsty domestic sedans in the 1970s; the Camry, Tacoma, RAV4 and Lexus division followed. In 1997 the Prius made Toyota the hybrid pioneer, a lead it has never surrendered. Its reputation took a beating during the unintended-acceleration recalls around 2009 and 2010, and recent engine recalls on the Tundra and Lexus LX have reminded fans that even Toyota is fallible.

Today the lineup spans tiny Yaris and Vios sedans for emerging markets, the global Hilux and Land Cruiser, American-built trucks and SUVs and an expanding family of bZ electric models. Under chairman Akio Toyoda, the company has preached a multi-pathway strategy of hybrids, plug-ins, battery EVs and hydrogen rather than an all-in electric bet. Gazoo Racing has also reawakened its enthusiast side with the GR Supra, GR86, GR Corolla and a new GR GT flagship.

News here covers it all: reveals and refreshes, recalls and reliability rankings, sales races with Ford, Hyundai and Volkswagen, factory investments in Kentucky, Texas, Indiana and North Carolina, battery and next-generation hybrid engine plans, tariffs, motorsport and concept cars from Tokyo and SEMA. Keep an eye on the slow handover from the TNGA platforms to a new generation of architectures and engines, on how hard Toyota leans into battery-electric cars as rules tighten in Europe and China, and on the succession of leaders who will inherit the founding family's very long shadow.

Toyota

The world's biggest carmaker, from Corolla and Camry to Land Cruiser and Tacoma, betting on hybrids, hydrogen and EVs at once while rivals pick one road.

  • 17 Subtopics
  • 44 Tracked terms
  • Last 30 days Feed window

Inside Toyota

Camry America's favorite midsize sedan for decades, now hybrid-only, the quietly dependable car that outlived the crossover stampede and kept selling.
Corolla The best-selling nameplate in history, sixty years and more than 50 million cars old, from humble commuter to hybrid and the riotous GR Corolla.
Prius The hybrid that made fuel economy cool, then dull, then cool again: a sleek fifth-generation Prius and its plug-in sibling carry Toyota's original idea.
Crown Toyota's oldest passenger car name, reborn for America as a lifted hybrid sedan, plus the Crown Signia wagon-SUV and a Japanese family of four bodies.
GR Supra and GR86 Toyota's sports-car revival: a BMW-engined Supra, the affordable Subaru-built GR86, the rally-bred GR Corolla and a hint of a new MR2 on the way.
RAV4 The compact crossover that started a craze and became America's best-selling non-truck, now in a sixth generation that is hybrid or plug-in only.
Corolla Cross The Corolla grown into a crossover: practical, efficient, often hybrid, built in Alabama and Asia and now one of Toyota's quiet global volume heroes.
Highlander and Grand Highlander Toyota's three-row family haulers: the long-running Highlander, the roomier Grand Highlander with adult-sized third row, and an electric version on the way.
4Runner The body-on-frame SUV that refused to modernize and gained a cult for it, now reborn on Tacoma bones with a hybrid option and Trailhunter gear.
Land Cruiser Seventy-five years of going everywhere: the Toyota that crosses deserts and war zones, now a retro-styled hybrid in America and a 300 Series flagship abroad.
Sequoia Toyota's full-size SUV, built on Tundra bones in Texas with a standard hybrid V6 and seating for eight, aimed squarely at the Tahoe and Expedition.
Fortuner Toyota's tough seven-seat SUV on Hilux bones, a status symbol across India and a workhorse of Southeast Asia, Africa and the Middle East.
bZ Toyota's electric family: the bZ SUV that began as the bZ4X, the Woodland and C-HR EVs, plus China-market sedans and SUVs built with local partners.
Tacoma Long America's best-selling midsize pickup, reborn with turbo and hybrid power, Trailhunter and TRD Pro off-roaders, and a manual still on the menu.
Tundra Toyota's full-size pickup, built in Texas with a twin-turbo V6 hybrid, the Japanese challenger in Detroit's most profitable and most loyal arena.
Hilux Japan's indestructible pickup, workhorse of farms, mines and deserts on six continents, now in a new generation with hybrid and fully electric versions.
Sienna The hybrid-only minivan with available all-wheel drive, built in Indiana for families who have made peace with sliding doors and love 35-plus mpg.

What this topic collects on

An article joins this feed when it matches these terms. Each one is also a search of its own.

  • +4 more