About Infiniti
Infiniti arrived in America in November 1989 with one of the strangest launch campaigns in automotive history: television ads that showed rocks, trees, rippling water and no car at all. The flagship Q45 sedan behind those ads was a genuinely fast, rear-drive challenger to BMW and Mercedes-Benz, and Infiniti set out, alongside Lexus, to prove that Japan could build luxury cars with as much prestige as Germany's best, and sell them with a gentler, more personal style of customer service.
Its finest hour came in the early 2000s, when the rear-drive G35 coupe and sedan, cousins of the Nissan 350Z and the Japanese Skyline, gave enthusiasts a credible 3 Series rival, and the swoopy FX crossover looked like nothing else on the road. Later years were harder. A confusing 2014 renaming put almost every model under Q and QX labels, headquarters moved to Hong Kong and back, the brand withdrew from Western Europe, and its lineup aged while rivals pulled ahead in technology and design.
Today Infiniti is a largely American, SUV-focused brand built around the full-size QX80, the three-row QX60 and the new QX65, a fastback two-row model that openly channels the old FX. The QX50 and QX55 have been retired, and sedans have all but vanished. Its rivals are Lexus, Acura, Genesis, Lincoln, Cadillac and Volvo, and its fortunes are tied closely to the turnaround plans of parent company Nissan, which has promised the brand new products and a sharper identity.
Coverage here follows those plans, including talk of high-performance Red Sport models and concepts that revisit the brand's sporty past, along with reviews, pricing, recalls, sales figures, dealer news and the corporate restructuring at Nissan that will shape what comes next. Whether Infiniti can find a clear reason to exist again is one of the more intriguing luxury-car stories of the decade, and every new model is read as a clue to the answer.