Latest in Prius

asahi.com
422 words

Toyota chairman honored with government decoration

November 4, 2026 at 17:39 JST Toyota Motor Corp. Chairman Akio Toyoda, who steered the automaker through difficult times while serving as its president, was named among the recipients of the government’s prestigious Grand Cordon of the Order of the Rising Sun. The…

766 words

2027 Santa Fe Hybrid SEL AWD Review: 35 MPG, 7 Seats

Contributed by Dan Rose, a Senior Local Business Guide Specializing in Auto Leasing Services in New York City Watch Dan’s review above, or read on for the answers to the questions New Yorkers ask most before they lease one. 231 horsepower…

313 words

2027 Toyota Camry Arrives This Fall With Up To 51 MPG

Following its ground-up redesign last year into an exclusively gas-electric lineup, the Toyota Camry carries into 2027 with its winning formula completely intact. Toyota announced that the 2027 Camry will arrive at U.S. dealerships this fall, maintaining its five-trim lineup—LE, SE, Nightshade,…

About Prius

Before the Prius, hybrid cars were a science-fair idea. Toyota launched it in Japan in 1997 and in America in 2000, and by the mid-2000s the oddly shaped liftback had become a rolling statement, parked in Hollywood driveways and lampooned by people who drove V8s. Its Hybrid Synergy Drive, pairing an Atkinson-cycle gasoline engine with electric motors through a planetary gearset, proved so durable that high-mileage Prius taxis became legends in their own right.

Four generations refined the formula while doubling down on aerodynamics and odd styling, and by the late 2010s the Prius had become an appliance with an image problem, overshadowed by hybrid versions of the RAV4, Camry and Corolla. Then the fifth generation, launched for 2023, changed the conversation. Low, wedge-shaped and genuinely handsome, it added far more power without giving up its fuel economy, and critics who had mocked the car for decades were suddenly calling it desirable.

The lineup now includes the regular hybrid with available all-wheel drive and the plug-in version, formerly the Prius Prime, which can cover a typical commute on electricity alone. Its rivals are as much other Toyota hybrids as the Hyundai Ioniq and Kia Niro, and its bigger job is symbolic, a flagship for Toyota's argument that hybrids remain the practical path for most drivers. News covers reviews, recalls, fuel-economy tests, special editions and hints about what comes next.

Prius

The hybrid that made fuel economy cool, then dull, then cool again: a sleek fifth-generation Prius and its plug-in sibling carry Toyota's original idea.

  • 4 Tracked terms
  • Last 30 days Feed window

What this topic collects on

An article joins this feed when it matches these terms. Each one is also a search of its own.