About Prius
Before the Prius, hybrid cars were a science-fair idea. Toyota launched it in Japan in 1997 and in America in 2000, and by the mid-2000s the oddly shaped liftback had become a rolling statement, parked in Hollywood driveways and lampooned by people who drove V8s. Its Hybrid Synergy Drive, pairing an Atkinson-cycle gasoline engine with electric motors through a planetary gearset, proved so durable that high-mileage Prius taxis became legends in their own right.
Four generations refined the formula while doubling down on aerodynamics and odd styling, and by the late 2010s the Prius had become an appliance with an image problem, overshadowed by hybrid versions of the RAV4, Camry and Corolla. Then the fifth generation, launched for 2023, changed the conversation. Low, wedge-shaped and genuinely handsome, it added far more power without giving up its fuel economy, and critics who had mocked the car for decades were suddenly calling it desirable.
The lineup now includes the regular hybrid with available all-wheel drive and the plug-in version, formerly the Prius Prime, which can cover a typical commute on electricity alone. Its rivals are as much other Toyota hybrids as the Hyundai Ioniq and Kia Niro, and its bigger job is symbolic, a flagship for Toyota's argument that hybrids remain the practical path for most drivers. News covers reviews, recalls, fuel-economy tests, special editions and hints about what comes next.