About Acura
When Acura opened its doors in March 1986, no Japanese automaker had tried selling luxury cars in America under a separate name. Honda did it first, with the Legend sedan and a sporty little Integra, and beat Lexus and Infiniti to market by more than three years. The bet was that buyers would pay extra for Honda engineering wrapped in nicer leather and a quieter cabin, and it worked well enough to rewrite the strategy of an entire industry, with Toyota and Nissan scrambling to follow.
The brand's high points read like an enthusiast's wish list: the aluminum NSX of 1990, which embarrassed Ferrari on handling, the Integra Type R of the late 1990s, and a run of TL and TSX sedans that made front-drive feel sporting. The low points came when Acura drifted, with forgettable styling, the much-mocked beak grille of the late 2000s, and a lineup that seemed unsure whether it was chasing BMW or simply upholstering Hondas. Critics have never quite stopped asking which one it is.
Today Acura is an SUV-first brand whose heart beats in Ohio, where the MDX, RDX, Integra and the NSX before them have been designed or built. The ADX gives it an entry crossover, the Integra keeps a manual gearbox alive, and the Type S badge marks the hot versions. Sedans have thinned out with the TLX's retirement, and the electric story has moved from the GM-built ZDX toward Acura's own hardware, with the RSX nameplate revived for an Ohio-built EV.
Expect a steady stream of trademark filings, concept cars from Monterey Car Week, long-term test verdicts on the Integra Type S, and the dealer and inventory news that tells how the brand is really selling. Recalls shared with Honda land here too, along with the occasional pop-culture moment, since an NSX built for a superhero film still draws a crowd at auction. Underneath it all runs the question that has followed Acura for four decades: how far apart from Honda should it really be?