Latest in American Brands

industryweek.com
228 words

Rivian Nears Automotive Profit Landmark

R2 bodies at Rivian's plant in Normal, Illinois Rivian Automotive Inc.’s automotive division is on pace to begin 2027 with positive gross margins, the company’s incoming finance chief told investors last week. Alongside their third-quarter report, the executives also raised the…

wsaz.com
100 words

Crash sends person to the hospital

A crash involving a trailer hauling pigs sent one person to the hospital on Wednesday night in Marmet, West Virginia. KANAWHA COUNTY, W.Va. (WSAZ) – A crash on Wednesday evening sent one person to the hospital in Marmet. It was reported…

fleetevnews.com.au
436 words

Omoda Jaecoo Targets Uber Drivers

Omoda Jaecoo Australia has expanded its vehicle program for Uber driver-partners, bringing electric and hybrid SUV options into focus for rideshare operators considering their next vehicle. The program includes the Jaecoo J5, Jaecoo J7 and Omoda 9 SHS-P, providing a choice of vehicle…

About American Brands

The American car business is a family argument that has been running for more than a century. On one side sit the institutions of Detroit: Ford, which put the world on wheels with the Model T, and General Motors, whose Chevrolet, GMC, Cadillac and Buick badges still fill driveways from Maine to Arizona. Alongside them stand Jeep, Ram, Dodge and Chrysler, now part of the transatlantic Stellantis group. On the other side are the newcomers, led by Tesla, who arrived insisting that the old guard had forgotten how to build the future.

The fault lines run deep. Full-size pickups and big SUVs are the profit engine of the domestic industry, which is why a Silverado redesign or a new Super Duty gets the attention a new iPhone gets in Cupertino. The sedan, once the backbone of the American lineup, has all but vanished from Detroit showrooms, while muscle cars have become a battleground between tradition and electrification. Recalls, union contracts, tariffs and plant decisions in Michigan, Kentucky and Mexico shape what reaches dealers and what it costs.

The electric era added a second chapter. Tesla turned the Model 3 and Model Y into global best sellers, Rivian made the adventure truck fashionable, and Lucid chased efficiency with Silicon Valley swagger. Volkswagen revived the Scout name with a South Carolina factory and rugged trucks and SUVs, and the Bezos-backed Slate promised a stripped-down, affordable electric pickup built in Indiana. Meanwhile the incumbents have swung between big EV bets and a renewed embrace of hybrids and V8s as demand shifted.

Each brand has its own page, with its key models beneath it, and the feed here gathers the whole sprawling conversation: earnings calls and plant announcements, reveals and first drives, recalls and federal investigations, tariff fights and union contracts, and the quarterly sales races that decide bragging rights between the truck makers. Mixed in are the auction-block classics, the barn finds and the restomods, reminders that whatever happens to the business, Americans have never quite gotten over their first love affair with the automobile.

American Brands

Detroit's old guard and the electric upstarts, from F-Series pickups and Corvettes to Tesla, Rivian, Lucid, Scout and Slate.

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Inside American Brands

Ford The company that built the Model T and still sells America's favorite truck, now juggling Mustangs, Broncos, recalls and a cheaper electric future. 11 subtopics
Lincoln Ford's luxury house, from Continentals and Town Cars to today's all-SUV lineup led by the Navigator, with China-built models and a Bronco rumor. 4 subtopics
Chevrolet The bowtie that sold America the small-block V8, the Corvette and the Silverado, now chasing affordable EVs alongside its trucks and SUVs. 9 subtopics
GMC General Motors' truck brand, home of Denali chrome, AT4 off-roaders and the revived Hummer, built on Sierra pickups and the Yukon SUV. 5 subtopics
Cadillac The Standard of the World, from tailfins and V16s to the Escalade, the Blackwing V8s, an electric lineup and a Formula 1 team of its own. 5 subtopics
Buick The century-old Flint marque that founded General Motors, now an all-crossover lineup courting comfort seekers in America and a giant in China. 3 subtopics
Jeep From the 1941 Willys that went to war to the Wrangler, Grand Cherokee and electric Recon, the seven-slot grille that taught America to go off-road. 7 subtopics
Ram The truck brand that split from Dodge and took the ram's head with it: Hemi and Cummins pickups, ProMaster vans, and a long fight with Ford and Chevy. 3 subtopics
Dodge America's loudest car brand: Hellcats, Demons and the Viper, the end of the Hemi muscle cars and an electric Charger that still wants to scare you. 5 subtopics
Chrysler From the 1934 Airflow and the 300 letter cars to the minivan that saved the company, Chrysler is now a one-model brand betting on a comeback. 2 subtopics
Tesla The startup that forced the world's automakers to go electric, from the Roadster and Model S to the best-selling Model Y, Cybertruck and robotaxis. 8 subtopics
Rivian The adventure-minded EV maker from Normal, Illinois, with the R1T pickup, R1S SUV, Amazon's delivery vans and the smaller R2 now its best seller. 3 subtopics
Lucid The California EV maker founded by Tesla alumni, backed by Saudi money, building the long-range Air sedan and Gravity SUV in Arizona. 2 subtopics
Scout Motors Volkswagen's revival of the old International Harvester name: rugged Traveler SUV and Terra pickup, electric or range-extended, built in South Carolina.
Slate The Bezos-backed startup building a bare-bones electric pickup priced in the twenties: no screen, crank-it-yourself simplicity and endless add-on kits.

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