About Indian and Southeast Asian Brands
The center of gravity in the car world has been drifting east for decades, and India is where much of the next chapter will be written. It overtook Japan to become the world's third-largest car market, behind only China and the United States, yet car ownership per person remains low, which means the growth has barely begun. Southeast Asia adds hundreds of millions more drivers, in markets long dominated by Japanese brands and now contested by Chinese newcomers. The homegrown carmakers of the region sit at the heart of that story.
Each has its own origin myth. Maruti Udyog, born as a government venture with Suzuki in the early 1980s, put India on wheels with the tiny Maruti 800. Tata Motors built the Indica, India's first truly indigenous car, then bought Jaguar Land Rover. Mahindra turned decades of rugged utility vehicles, rooted in licensed Willys Jeeps, into a lineup of popular SUVs. Malaysia's Proton and Perodua were national-car projects that became fixtures of daily life, and Vietnam's VinFast leapt straight to electric cars with global ambitions.
The themes that run through the region are distinctive. Compact SUVs under four meters, shaped by Indian tax rules, dominate showrooms. CNG and hybrid power compete with the electric shift, and safety has become a selling point since crash-test programs such as Global NCAP and Bharat NCAP began publishing star ratings. Exports are rising fast, with Indian-built cars now shipped to Japan, Africa, Latin America and Europe, while VinFast has pushed into North America, India and beyond.
Coverage spans monthly sales charts and festive-season discounts, new launches and facelifts, crash ratings, EV policy, tariffs and trade deals, plant investments and exports, plus the occasional corporate drama. The children of this section break the region into its leading companies and their most important models, from the Tata Nexon and Maruti Swift to Mahindra's SUVs and Malaysia's homegrown sedans and hatchbacks, each with its own feed of news. Together they tell the story of a region that is no longer content to build other people's cars.