Ford has unveiled a heavily modified Bronco for SEMA, calling it the ‘Frostwarden”, but it’s the engine that has caught everyone’s attention. Measuring a hefty 7.3-litre in displacement, the engine is called the “Megazilla 2.0”, and it is the biggest crate engine…
The promise is real, and it is narrow. It covers one kind of data and one kind of buyer, and nothing in it is enforceable by a court. GM’s version of the same promise now is. The pledge names data…
1. Ford announced a Privacy Promise, pledging never to sell customer driving data to brokers or insurers. 2. GM agreed days earlier to pay $220 million to settle claims by 36 attorneys general that its Smart Driver program sold data used to set insurance…
Fleet managers preparing to add electric vehicles often spend considerable time assessing range, charging and whole-of-life costs. But there is another question worth asking before signing the purchase order: who is going to repair the vehicle after an accident? Dmitri…
Yahoo Autos For American muscle cars, the engine is just about the most important aspect. After all, "What's that have in it?" might be the most common question you'll get when showing off your car after "What is it?" If…
Roush Performance has spent more than three decades bringing Jack Roush’s motorsports expertise to aftermarket parts and complete vehicle packages. The company’s updated 2027 Ford Super Duty applies that experience to a heavy-duty pickup, combining suspension, tire, lighting, and styling upgrades…
The oil was changed only five times in that span. Every fill stayed in the engine for 25,000 miles, the full drain interval AMSOIL guarantees for Signature Series in normal service. When the fifth interval wrapped up, the engine was opened…
There’s something refreshing about walking through the SEMA Show and finding a vehicle that doesn’t need four-digit horsepower, an outrageous engine swap, or enough suspension travel to tackle the Baja 1000 to grab your attention. Sometimes, all it takes is a…
The Ranger also carries more. It's rated for up to 1,767 pounds of payload versus 1,500 pounds for the Maverick. TrueCar's Maverick vs. Ranger size comparison puts the Ranger's bed at 59.6 inches long compared with 54.4 inches in the Maverick. Those five inches…
From James Bond’s Aston Martin to Burt Reynolds’ Trans Am, these Hollywood legends prove that sometimes the car is the real star of the movie. Some of the most memorable stars in Hollywood history have four wheels, an engine, and…
Few corporate names are as woven into American life as Ford. Henry Ford founded the company in 1903, and the Model T and the moving assembly line that followed did more than build cars; they built the middle-class idea of mobility. More than a century later the Ford family still holds a powerful block of voting shares, Dearborn, Michigan, is still home, and the blue oval still hangs over a lineup that tells you a great deal about what Americans actually buy: trucks, SUVs and one very loud pony car.
The modern Ford runs on the F-Series, the best-selling truck in America for decades and the profit center that funds nearly everything else. Around it orbit the Bronco and Bronco Sport, the Ranger and the small Maverick, the Explorer and Expedition, the Transit vans that keep tradespeople and delivery fleets moving, and the Mustang, which has never stopped being built since 1964. Ford Pro, the commercial arm, has become one of the company's most reliable earners, while the Ford Performance division keeps the Raptor and Shelby crowd happy.
It has not been a smooth ride. Ford's electric unit, Model e, has lost billions, and the company stepped back from the full-size electric F-150 Lightning to refocus on a new low-cost electric platform, starting with a midsize pickup. Quality has been a running sore: Ford has issued recalls at a record pace in recent years, and owners have complained about long waits for parts and repairs. The Escape was discontinued, though reports suggest the name may return, and tariffs and cost inflation weigh on margins.
The questions worth watching are big ones. Can the new low-cost electric platform, starting with a midsize pickup built in Kentucky, make money where earlier Ford EVs did not? Will the recall count finally come down? How much will tariffs and cost inflation eat into truck profits? Alongside the corporate drama come the reveals, first drives and comparison tests, the off-road trims that now make up a surprising share of Ford's sales, and the classic Fords that keep setting records at auction.
The company that built the Model T and still sells America's favorite truck, now juggling Mustangs, Broncos, recalls and a cheaper electric future.
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