About Chrysler
Chrysler has been through more comebacks than a heavyweight boxer. Founded by Walter P. Chrysler in 1925, it became one of Detroit's Big Three, known for engineering innovations such as the streamlined Airflow of 1934 and the powerful Hemi V8. The brand's 300 letter cars of the 1950s and 1960s were among the fastest luxury cars of their era, and its later products ranged from elegant coupes to rugged trucks. Over the decades, Chrysler has repeatedly come close to failure and then reinvented itself.
Its most famous rescue came in the early 1980s, when Lee Iacocca secured federal loan guarantees and introduced the K-car and the minivan, which went on to define family transportation for a generation. Later came a merger with Daimler-Benz, a sale to private equity, bankruptcy in 2009 and a takeover by Fiat. The brand produced memorable cars along the way, including the retro PT Cruiser and the bold 300 sedan, but it also suffered from reliability issues and a lineup that grew thinner every year.
Today Chrysler is part of Stellantis and sells essentially one product line, the Pacifica minivan, along with the cheaper Voyager. The 300 sedan ended production in 2023, and the brand has promised a new generation of vehicles, including crossovers built on modern Stellantis platforms, with a focus on design and interior quality. Executives have admitted that past Chrysler interiors fell short, and the brand's future depends on whether those new models can attract buyers.
The news gathered here covers Chrysler's new models and concepts, the Pacifica's updates and recalls, sales results and the corporate decisions that will determine whether the brand grows again or fades further. Expect plenty of classic Chryslers too, from 300 letter cars and Imperials to forgotten concepts, barn finds and junkyard Mopars, as well as news about the parent company's strategy and the designers and executives trying to rebuild one of Detroit's oldest names. If Chrysler has a talent, it is for surprising people just when they have written it off.