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About Cadillac

Cadillac was founded in 1902 and named for Antoine de la Mothe Cadillac, the French officer who founded Detroit, and for most of the twentieth century it was the American word for arriving. It joined General Motors in 1909, pioneered the electric self-starter, built V8 and even V16 engines when rivals were content with far less, and gave the world the tailfin, which reached its gloriously absurd peak on the 1959 Eldorado. 'Standard of the World' was the slogan, and for decades few argued.

Then came a long slide. Through the 1980s and 1990s Cadillac built badge-engineered cars, downsized flagships and front-drive sedans that drove its buyers into the arms of Mercedes-Benz, BMW and Lexus. The comeback started at the turn of the century with sharp-edged Art and Science styling, the CTS sedan and its fire-breathing V-Series versions, and above all the Escalade, which turned a chrome-laden SUV into a pop-culture icon and the brand's profit center. The sedans won critical praise; the SUVs won the sales.

The modern Cadillac is straddling two worlds. It committed early and loudly to electric power with the Lyriq, then added the Optiq, Vistiq, the electric Escalade IQ and the hand-built Celestiq, before softening its all-electric pledge and keeping gas models such as the Escalade and the CT5 alive. The V8-powered Blackwing sedans became an unlikely enthusiast cult. Cadillac also entered Formula 1 with its own team, and has tried, with mixed results, to rebuild a presence in Europe, Australia and the Middle East.

There is plenty to follow. New electric models and the dealer upheaval around them, the Escalade's ever-escalating trims and anniversary editions, Formula 1 results and the brand's attempts to translate racing into showroom credibility all land here. So do recall notices and reliability reports, pricing and tariff moves, and the steady flow of classic Eldorados, DeVilles and CTS-V wagons crossing the auction block, where Cadillac nostalgia has rarely been stronger. With the brand's 125th anniversary approaching, expect plenty of looking back as well as looking forward.

Cadillac

The Standard of the World, from tailfins and V16s to the Escalade, the Blackwing V8s, an electric lineup and a Formula 1 team of its own.

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Inside Cadillac

Escalade The chrome-drenched full-size SUV that became a pop-culture symbol, now with a curved OLED dash, a supercharged Escalade-V and the electric Escalade IQ.
Lyriq Cadillac's first electric vehicle, a sleek two-row Ultium SUV that kicked off the brand's EV era, now joined by the high-performance Lyriq-V.
Optiq and Vistiq Cadillac's electric bookends, the compact Optiq that serves as the entry EV and the three-row Vistiq family hauler, both built on GM's Ultium platform.
CT5 and Blackwing Cadillac's last V8 sports sedans, the CT5 and the manual-gearbox CT5-V Blackwing, a 668-hp love letter to enthusiasts, plus the smaller CT4.
Celestiq Cadillac's hand-built electric flagship, a commissioned-only ultra-luxury car crafted in Michigan for a few buyers and priced against Rolls-Royce.

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