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About Jeep

Few brands can claim to have invented a category, and Jeep can claim at least two. The Willys MB of 1941 was the little four-wheel-drive runabout that carried Allied soldiers across Europe and the Pacific, and the civilian CJ that followed it home turned farmers, hunters and surfers into off-roaders. Decades later the Cherokee XJ helped define the modern compact SUV. The seven-slot grille is one of the most recognizable faces in the automotive world, and owners still wave to each other on the road, a habit no other mass-market brand can claim.

Jeep has passed through more owners than a well-used Wrangler: Willys-Overland, Kaiser, American Motors, Chrysler, DaimlerChrysler, Fiat Chrysler and, since 2021, Stellantis. Through it all the brand has held on to its central promise, Trail Rated capability, with solid axles, low-range gearboxes and approach angles that let a showroom-stock Rubicon scramble over rocks that would shred a lesser crossover. Critics have long poked at the trade-offs, from wandering on-road manners and wind noise to reliability rankings that rarely flatter the brand, and the faithful shrug and keep buying.

Today's lineup stretches from the compact Compass to the Wrangler, the Gladiator pickup, the Cherokee's hybrid comeback, the Grand Cherokee and the big Wagoneer and Grand Wagoneer, with the electric Recon and Wagoneer S carrying the badge into the battery age. Jeep is also a global name, built and sold in India, Brazil, Europe and beyond. The brand's biggest recent challenge has been price: years of steady increases pushed many models out of reach of loyal buyers, sales slipped, and Stellantis has spent heavily trying to win them back with cheaper trims and fresh models.

Coverage here runs from new-model reveals, concepts and first drives to recalls, sales results, pricing moves and the corporate strategy decisions made in Auburn Hills and Amsterdam. Expect plenty of Easter Jeep Safari concepts from Moab, heritage editions that nod to the 1941 original, comparisons with the Ford Bronco and Toyota 4Runner, and the occasional reminder that a Jeep is as much a lifestyle as a vehicle, rubber ducks on the dashboard included.

Jeep

From the 1941 Willys that went to war to the Wrangler, Grand Cherokee and electric Recon, the seven-slot grille that taught America to go off-road.

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Inside Jeep

Wrangler The direct descendant of the wartime Willys, with removable doors, a fold-flat windshield, a plug-in hybrid and a V8, and the Bronco nipping at its heels.
Gladiator A Wrangler with a pickup bed, the only convertible truck on sale, with removable doors, a fold-down windshield and the Mojave built for desert speed.
Recon Jeep's first Trail Rated electric SUV, a boxy, Wrangler-sized EV with removable doors and glass, built to crawl rocks in near silence.
Grand Cherokee The SUV that crashed through a glass window at its 1992 debut and became Jeep's luxury workhorse, now offered in two-row, three-row and plug-in forms.
Cherokee The boxy XJ that invented the compact SUV, the Liberty years, a divisive 2014 redesign and a hybrid comeback with squared-off shoulders.
Compass Jeep's compact SUV of many passports, built in India, Brazil, Mexico and Italy, now in a new generation with hybrid and fully electric power.
Wagoneer The woodgrain-sided original luxury SUV, revived as the full-size Wagoneer and Grand Wagoneer with twin-turbo sixes, plus the electric Wagoneer S.

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