About Buick
Buick is older than the company it built. David Buick's firm was turning out cars in Flint, Michigan, in the first years of the twentieth century, and it was Buick's success that let William Durant assemble General Motors in 1908. For most of the decades since, the tri-shield badge has stood for a particular kind of American contentment: quiet cabins, soft rides, a little chrome, and the sense that the doctor down the street had made a sensible choice without being showy about it.
The brand's history is richer than its reputation. Buick gave the world the portholes on its fenders, the long, low Riviera, the stately Roadmaster and, improbably, the turbocharged Grand National and GNX, black-clad sedans of the late 1980s that could humble Corvettes and still command collector money. Then came lean years, when Buick was mocked as the car of the early-bird special, and a turnaround that leaned on China, where the name carries prestige and sells in volumes the American lineup can only envy.
In the United States, Buick has gone all in on crossovers. The sedans are gone, and the showroom runs from the small, Korean-built Envista and Encore GX to the China-sourced Envision and the three-row Enclave, with the plush Avenir trims at the top of each ladder. The pitch is near-luxury comfort at mainstream prices, cross-shopped against well-equipped Hondas, Mazdas and Kias as much as against Lexus or Acura. Tariffs and trade policy have become part of the story, since so much of the range is built overseas.
The news here follows the whole arc: new and updated models, reviews and comparison tests, recalls, pricing and incentives, sales results and GM's decisions about where Buicks are built and which electric models reach America. The parent company's moves matter too, from hybrid investments at Michigan plants to shifting tariffs that can change a sticker price overnight. Enthusiasts will also find a steady stream of classic Buicks, from prewar Supers and Roadmasters to fin-era Electras and turbocharged Grand Nationals, surfacing at auctions, in barns and in long, loving restorations, a reminder that the badge once meant something rather grand.