About Chevrolet
Chevrolet is the everyman brand of General Motors and, for much of the twentieth century, of America itself. Founded in 1911 by racer Louis Chevrolet and GM founder William Durant, it joined GM a few years later and went on to outsell Ford for long stretches of history. Its jingles promised you could see the USA in your Chevrolet, its 1955 small-block V8 became one of the most important engines ever built, and its Bel Airs, Impalas and Chevelles defined what a family car or a weekend hot rod looked like.
The bowtie lineup has always been broad. The Corvette has been America's sports car since 1953, the Camaro fought the Mustang for decades, and the pickup line that became the Silverado has been GM's profit engine. Chevrolet also stumbled, with the infamous Corvair safety controversy, the troubled Vega and the mediocre compacts of the 1980s and 1990s. The brand retreated from Europe and other markets but remains a major presence in Latin America, the Middle East, South Korea and Central Asia.
Today's Chevrolet is largely a truck and SUV brand in North America, built around the Silverado, Tahoe, Suburban, Traverse, Equinox, Blazer and the inexpensive Korean-built Trax. It has also pushed hard into electric vehicles, with the Equinox EV, Blazer EV, Silverado EV and a revived Bolt, even as GM recalibrates its EV plans. Chevrolet continues to field the Corvette, now a mid-engine supercar, and remains a cornerstone of American motorsport.
Coverage spans the whole bowtie universe: new models and reveals, EV pricing and production changes, recall notices and engine investigations, sales results and the corporate strategy that ties it all together. Mixed in are the classic Chevys that keep rolling across the auction block and into restoration shops, from Tri-Five Bel Airs to big-block Chevelles and split-window Corvettes, a steady reminder that few brands have shaped American car culture as thoroughly as the bowtie.