About Lucid
Lucid is the electric-car company engineers would design if nobody made them talk to accountants. Its motors are compact enough to fit in a carry-on, its efficiency figures embarrass rivals with bigger batteries, and its flagship Air sedan has stretched past 500 miles of rated range. Founded as Atieva in 2007, the company spent its early years supplying battery packs before reinventing itself as a luxury automaker, with Peter Rawlinson, former chief engineer of the Tesla Model S, steering the technical vision for more than a decade.
The cars arrived in 2021, built in Casa Grande, Arizona, and the reviews were the sort startups dream about: a cabin with limousine legroom inside a body no longer than a midsize sedan, ride quality that flatters broken pavement, and a tri-motor Sapphire version with well over 1,000 horsepower. The business side has been rockier. Production has run below early promises, losses have been steep, and the company has leaned repeatedly on its largest shareholder, Saudi Arabia's Public Investment Fund, which also hosts a Lucid assembly plant in King Abdullah Economic City.
The lineup now pairs the Air with the Gravity SUV, whose launch brought software delays, owner complaints and legal headaches alongside genuine praise for its packaging. A smaller, more affordable midsize model is the bet that could turn Lucid from boutique to mainstream, and prototypes have been spotted testing in California. The Gravity has also been chosen as the base for a robotaxi program with Uber and Nuro, a partnership that gives Lucid a second route to volume.
Coverage here follows all of it: quarterly deliveries and stock swings, recalls and over-the-air updates, new trims and price cuts, the Saudi expansion and the midsize platform, plus long-term owner reports that reveal how these technically brilliant cars hold up after tens of thousands of miles. Watch, too, for leadership changes and fresh capital raises, which have punctuated Lucid's history as often as product launches, and for the reviews that test whether the company's efficiency lead survives as Tesla, Mercedes-Benz and the Chinese brands close the gap.