About Triumph
Triumph's story is one of the great comebacks in motorcycling. The original company, based in Coventry and later Meriden, built some of the most admired bikes of the postwar era, including the Bonneville, and its machines carried stars from Marlon Brando to Steve McQueen. But British motorcycling collapsed in the 1970s under Japanese competition and labor strife, and Triumph went bankrupt in 1983. It remains one of motorcycling's great cautionary tales about complacency.
Property developer John Bloor bought the name and rebuilt the company from scratch at Hinckley, launching new models in the early 1990s. The modern Triumph found its identity in three-cylinder engines, with the Speed Triple, Street Triple, Trident, Tiger and Daytona, and in retro-styled Bonnevilles that captured the spirit of the originals with modern reliability. The giant Rocket 3 cruiser shows the company's sense of humor. Triumph has supplied the engines for the Moto2 world championship and has entered motocross and enduro.
The biggest recent change came from India. A partnership with Bajaj Auto produced the Speed 400 and Scrambler 400 X, affordable singles that sold in large numbers and introduced Triumph to a vast new audience, followed by more 400-class models. Elsewhere, updated Tiger adventure bikes compete with BMW's GS, and the Trident and Daytona keep the triples alive. Coverage here includes launches, India-market news, sales, reviews, racing and recalls from Hinckley and its partners.