Latest in Hero MotoCorp

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2027 Harley-Davidson Sprint 440 First Ride Gallery

Harley-Davidson is taking another stab at attracting new riders with its latest model, the Sprint 440. Borrowed, and then heavily revised, from the X440 model sold exclusively in India, the Sprint 440's major talking point is its price: $5,999. With such a low…

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2027 Harley-Davidson Sprint 440 Review — First Ride

Harley-Davidson’s latest attempt at attracting new customers into the fold, the Sprint 440 does so with an incredible price tag of just $5,999. Beyond the price tag, the Sprint 440 delivers good looks and solid performance that should appeal to new riders from…

About Hero MotoCorp

Hero MotoCorp builds more motorcycles and scooters than almost anyone on earth, and most of them are the kind of bike that keeps India moving: simple, frugal commuters that carry workers, families, schoolchildren and sacks of produce millions of miles every day. The Splendor, its best-known model, has been one of the best-selling motorcycles in the world for years, a machine whose fame rests on fuel economy, cheap parts and sheer durability rather than speed.

The company grew out of Hero Honda, a joint venture formed in the 1980s that paired the Munjal family's Hero Cycles with Honda's engineering. The partners split in 2011, Honda went on alone in India, and Hero became Hero MotoCorp, developing its own engines and technology. It has since added the Xpulse adventure bikes, the Xtreme sport range and a revived Karizma, launched the Vida electric scooter brand, invested in Ather Energy and teamed up with Harley-Davidson to build the X440 for India.

Hero dominates entry-level motorcycles, where it battles Honda, Bajaj and TVS for every point of market share, and its fortunes are a barometer of India's rural economy. The company's next challenge is moving upmarket and into electrics without losing its grip on the commuter segment. Coverage follows monthly sales, quarterly results, new premium launches, spy shots, export expansion into Latin America and Africa, and the progress of Vida and the Harley-Davidson partnership.

Hero MotoCorp

The world's biggest maker of two-wheelers by volume, home of the Splendor commuter, the Vida electric brand and a partnership with Harley-Davidson.

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