About KTM
KTM has never been shy about who it is. The bikes are orange, the slogan is "Ready to Race," and the catalog runs from motocross machines that win championships to naked streetbikes with the manners of a caffeinated terrier. From its home in Mattighofen, Austria, the company grew from a small repair shop into Europe's biggest motorcycle maker by volume, and it did so by building machines that feel faster, lighter and angrier than the spec sheet suggests.
The off-road business came first and still defines the brand. KTM's enduro and rally bikes put together a near two-decade winning streak at the Dakar Rally, and the group added Husqvarna and GasGas to its stable. On the street, the Duke family turned the naked bike into an attitude, culminating in the hulking 1390 Super Duke, while the Adventure range took on BMW's GS head-on. Owners love the sharp handling and top-shelf suspension; critics have long grumbled about reliability, service costs and a dealer network that can feel thin.
The modern KTM is half Austrian, half Indian. Since the late 2000s Bajaj Auto has built the small Dukes, RCs and Adventures in Pune for India and for export, making KTM a mass-market name across Asia and Latin America. When KTM's parent company sank into a court-supervised restructuring in late 2024, Bajaj, long its partner and shareholder, supplied the rescue financing and took control, a reversal that would have seemed unthinkable when the partnership began.
That leaves plenty to follow. The new ownership will shape the lineup, the Austrian factories and the racing budget for years, and every decision is watched closely by dealers and fans alike. Meanwhile the product machine keeps turning: updated Dukes and RC sportbikes with fresh electronics, bigger and smarter Adventure models, frequent price moves in India, recalls, race results from the dirt and the tarmac, and whatever orange hardware turns up under the lights at the autumn motorcycle shows.