Latest in Harley-Davidson

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2027 Harley-Davidson Sprint 440 First Ride Gallery

Harley-Davidson is taking another stab at attracting new riders with its latest model, the Sprint 440. Borrowed, and then heavily revised, from the X440 model sold exclusively in India, the Sprint 440's major talking point is its price: $5,999. With such a low…

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2027 Harley-Davidson Sprint 440 Review — First Ride

Harley-Davidson’s latest attempt at attracting new customers into the fold, the Sprint 440 does so with an incredible price tag of just $5,999. Beyond the price tag, the Sprint 440 delivers good looks and solid performance that should appeal to new riders from…

About Harley-Davidson

Harley-Davidson is less a motorcycle company than a piece of American mythology with a dealership attached. William Harley and the Davidson brothers built their first machine in a Milwaukee shed in 1903, and the company survived the Depression, two world wars and the Japanese invasion of the 1970s to become the emblem of open-road freedom, from police escorts to biker films to the sound of a big V-twin idling outside a diner.

The road was rarely smooth. Under AMF ownership in the 1970s quality collapsed, and a management buyback in 1981 led to a hard-fought revival built on the Evolution engine, the Softail and a fiercely loyal owners' culture. Since then the company has lived on its heavyweight cruisers and baggers, while repeatedly trying, with mixed results, to win younger and international buyers with smaller bikes, the Pan America adventure bike and the LiveWire electric brand.

The current Harley leans on its Softail cruisers and Touring and CVO baggers, powered by the Milwaukee-Eight engine, while LiveWire operates as a separately listed electric company. In India, the X440 built with Hero MotoCorp gave the brand an accessible single-cylinder model, and further small Harleys are following. Trade wars have made the company a regular tariff target, and dealer consolidation and an aging customer base keep investors debating its future. This page follows new models, earnings, leadership, tariffs, dealer news, custom builds, recalls and the culture that surrounds the bar-and-shield.

Harley-Davidson

Milwaukee's V-twin institution since 1903, from Softails and Road Glides to LiveWire electrics and India-built small bikes, plus the hunt for new riders.

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Inside Harley-Davidson

Softail and Cruisers Harley's hidden-shock cruisers, from the Fat Boy and Street Bob to the Low Rider S and ST, where old-school hardtail looks meet Milwaukee-Eight muscle.
Touring and CVO Harley's long-distance baggers, the Road Glide, Street Glide and Road King, plus the lavish factory-custom CVO models that sit atop the range.
LiveWire Harley's electric motorcycle spin-off, from the original LiveWire One to the S2 Del Mar and S4 Honcho, and the race to make battery bikes pay.

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