About Bajaj
Bajaj Auto is one of the quiet superpowers of the motorcycle world. From its base near Pune it builds millions of two- and three-wheelers a year, sells them across India and ships a huge share abroad to Africa, Latin America and Asia, where a Bajaj Boxer or auto-rickshaw is as familiar as a pickup truck in Texas. Ask a rider in Lagos, Bogota or Dhaka to name a motorcycle brand, and Bajaj is likely to come up quickly.
For a generation of Indians the name meant the Chetak, the scooter of the 1970s and 1980s that families queued years to buy. Bajaj walked away from scooters in the late 2000s to focus on motorcycles, a bet that paid off with the Pulsar, the Discover and the Dominar. It also became the industrial partner of KTM, building small Dukes and Adventures for the world, and later of Triumph, building the Speed 400 and its siblings. The Chetak name came back as an electric scooter, and the Freedom 125 became the first mass-production motorcycle designed to run on compressed natural gas.
The company's reach has grown further still. After KTM's parent fell into restructuring, Bajaj provided the rescue money and took control of the Austrian maker, turning a long partnership into ownership. At home it battles Hero MotoCorp, TVS, Honda and the electric startups, while the Chetak fights for a top spot in electric scooters. Coverage covers monthly sales, quarterly results, export swings, new launches and the evolving relationships with KTM and Triumph.