About Ferrari
No car company has turned scarcity into an art form quite like Ferrari. Enzo Ferrari, a former Alfa Romeo racing manager, built road cars largely to pay for his racing team, and the first car to wear his name, the 125 S, appeared in 1947 at Maranello in northern Italy. The road cars may have been a means to an end, yet they became the most coveted objects in the automotive world, and the prancing horse is now one of the most recognized symbols on the planet.
The lineage reads like a museum catalog: the 250 GTO, the Daytona, the Testarossa, the F40, the Enzo and the LaFerrari, alongside a Formula 1 team that has raced since the championship's first season in 1950. Fiat took a stake in 1969, and Ferrari spent decades inside the Fiat empire before listing on the stock market in 2015 and being spun off in 2016. Critics have occasionally accused it of arrogance, from strict rules about who may buy limited models to a legal department that polices the brand with zeal.
The current range spans the hybrid V6 296, the front-engined Amalfi and its Spider, the V12 12Cilindri, the four-door Purosangue and the plug-in hybrid 849 Testarossa that succeeded the SF90, crowned by the limited-run F80 hypercar. In 2026 Ferrari unveiled the Luce, its first fully electric car, with an interior shaped by Jony Ive's design studio; its styling and price drew a skeptical reception, and the company's share price fell. Even so, Ferrari's business remains the envy of the industry, with long waiting lists and remarkable profit margins.
The news here covers new models and first drives, the Luce's rollout around the world, quarterly results and stock moves, recalls, dealer openings, special Tailor Made commissions and the auction houses where classic Ferraris set records. It also reaches into the culture around the badge, from celebrity owners to restomods, because no other carmaker inspires quite the same mix of devotion, envy and gleeful scrutiny. Whatever Maranello does next, from new V12s to more electric models, it will be argued over loudly and at length.