About Luce
For years Ferrari promised that its first electric car would be unmistakably a Ferrari, and the Luce is the result of that promise. Unveiled in stages through 2026, it is a fully electric model built at Maranello with roughly 1,000 metric horsepower and a claimed range of about 530 kilometers, or some 330 miles. Its name means light in Italian, and its interior was developed with LoveFrom, the design studio of former Apple design chief Jony Ive and Marc Newson.
The car arrives after a long, cautious buildup. Ferrari moved through hybrids such as the SF90, the 296 and the F80 before committing to a battery-electric model, and it invested in new production facilities at Maranello to build hybrid and electric cars alongside its combustion models. Chairman John Elkann has said that a remark from Jeff Bezos helped shape the thinking behind the project, and the Luce has toured the world, from Korea and India to Canada and Australia, ahead of deliveries.
Reaction has been mixed at best. Many critics and fans found its design jarring for a Ferrari, even the designer of the McLaren P1 publicly called it a mistake, if a well-executed one, and the company's share price fell after the full unveiling. Its price, which in the United States starts well above $500,000, puts it beyond the V12 Purosangue, though it came in lower than some analysts had expected. Its rivals are few, since almost no other maker sells an electric car at this level of luxury and performance.
Coverage here follows the Luce from launch to deliveries, including market-by-market pricing, first drives, design debates, tuner creations and the financial fallout for Ferrari. The central question is whether Ferrari customers will embrace an electric car at all, and whether a brand whose identity is bound up with the sound of its engines can make silence feel special. The answer will shape not just Ferrari's future but the outlook for every luxury brand weighing the move to electric power, which is why its sales will be watched far beyond Maranello.