About Lamborghini
Lamborghini exists because of an argument, or so the legend goes. Ferruccio Lamborghini, a wealthy tractor manufacturer, was unhappy with the clutch of his Ferrari, got a dismissive answer from Maranello and resolved to build a better grand tourer himself. Whatever the truth of the tale, his company was founded in 1963 at Sant'Agata Bolognese, a short drive from Ferrari, and its first car, the 350 GT, appeared the following year. The raging bull on the badge reflected his star sign, Taurus, and his fascination with bullfighting.
Then came the Miura of 1966, the mid-engined V12 that essentially invented the modern supercar, and the Countach of 1974, whose wedge shape and scissor doors adorned bedroom walls for a generation. Lamborghini lurched through financial crises and a parade of owners, Chrysler among them, before Audi bought it in 1998. Under Volkswagen Group ownership it found stability and scale with the Murcielago, Gallardo, Aventador and Huracan, and its sales grew far beyond anything Ferruccio could have imagined.
The biggest leap came with the Urus SUV in 2018, which quickly became the brand's best seller. Under a strategy it calls Direzione Cor Tauri, Lamborghini has since turned its entire range hybrid: the V12 Revuelto, the twin-turbo V8 Temerario that replaced the Huracan and the plug-in Urus SE. The Lanzador, shown as the company's first electric car, has been rethought as demand for luxury EVs cooled, and Sant'Agata has kept its emphasis on screaming engines helped along by electric motors.
The news here spans reveals and first drives, special editions such as the two-tone Temerario Tettonero, spy shots of hotter versions in testing, the long wait for an open Temerario, racing programs, sales records and the work of the Polo Storico heritage department. It also reaches into the culture around the bull, from celebrity cars and wild one-offs to classic auctions, because few brands generate quite as much noise, literal and otherwise.