About Alfa Romeo
Alfa Romeo is the brand car enthusiasts root for even when they would not buy one. Founded in Milan in 1910 as A.L.F.A. and renamed after Nicola Romeo took over, it built its reputation on racing: Alfas dominated grand prix racing between the wars, and the marque won the first two Formula 1 world championships in 1950 and 1951. The four-leaf clover, or Quadrifoglio, became a promise that the car underneath it would be special, and the brand's styling has been studied and copied ever since.
The postwar decades produced the Giulietta, the original Giulia, the Spider and the Alfasud, cars that made sporting driving affordable and earned a parallel reputation for rust and electrical gremlins. Fiat bought the company in 1986, and a long stretch of front-drive cars followed. The real revival came in 2016 with the rear-drive Giulia sedan on the Giorgio platform, then the Stelvio SUV, both with Quadrifoglio versions using a Ferrari-influenced twin-turbo V6. Critics loved the steering and chassis; sales never matched the reviews.
Under Stellantis the range runs from the Junior small crossover, offered as a hybrid and an EV, through the Tonale compact SUV to the Giulia and Stelvio. The 33 Stradale, a tiny run of mid-engined coupes, showed the brand can still make jaws drop. Next-generation Giulia and Stelvio models have been delayed and reworked to offer combustion as well as electric power, so the current cars have been updated and kept on sale. The headlines follow concept cars and design talk, model-year updates, sales results in Europe and the United States, executive shuffles and recalls. Alfa's perennial question is whether Stellantis will give it the investment its heritage deserves, and every product plan is read with that in mind.