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Nomination: Joël Verany, B2B and VO Director, Stellantis

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About Peugeot

Peugeot is one of the oldest names in motoring, a family business that made coffee grinders, saws and bicycles before its first cars appeared in the 1890s. The lion badge has been on French roads ever since, and the brand has a long habit of building the right small car at the right moment: the 205 of 1983 rescued the company and its GTI version became the definitive hot hatch of the decade. Peugeot has also won the Dakar, the World Rally Championship and the 24 Hours of Le Mans, a trophy cabinet few mainstream brands can match.

Peugeot took over Citroen in 1976 to form PSA, later absorbed Chrysler's European operations, bought Opel and Vauxhall from General Motors, and in 2021 merged with Fiat Chrysler to create Stellantis. It left the United States in 1991. Its modern cars are known for bold styling and the i-Cockpit, a small steering wheel with the instruments viewed over its rim, a layout loved by some drivers and loathed by those whose seating position hides the dials. The PureTech three-cylinder engine, praised for efficiency, drew criticism over timing-belt wear, and Stellantis has since revised it.

The range is led by the 208 supermini, the 2008 small SUV, the 308 hatch and wagon, the 3008 and 5008 SUVs and a large van business, nearly all available as electric versions. Peugeot competes with Renault, Volkswagen, Skoda, Toyota, Hyundai and Kia across Europe, and is a significant brand in Latin America, Turkey and North Africa. Coverage follows new models and concepts, electric versions such as the E-208 GTi, recalls, sales results and the brand's racing return in endurance and rallying.

Peugeot

France's lion: the 205 GTI, rally and Le Mans glory, a cockpit with a tiny wheel, and now the 208, 2008, 3008 and 308 leading Stellantis in Europe.

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Inside Peugeot

208 Peugeot's best-selling supermini, a sharp-suited hatch with a tiny wheel, an electric E-208 version and a new E-208 GTi reviving a famous badge.
2008 Peugeot's small SUV, a taller 208 with sharp creases and an electric E-2008 version, and one of the most popular crossovers in Europe.
3008 Peugeot's family SUV, a European Car of the Year winner reborn as a sleek fastback on a new platform, with hybrid and long-range electric power.
308 Peugeot's family hatch and wagon, the first car to wear the new lion crest, with petrol, hybrid and E-308 electric power against the Golf.

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