Shinsegae's The Showcase Sells 6 Billion Won in Lamborghinis in Three Months Custom Kitchen Inquiries Top 100 as Average Spending per Customer Passes 100 Million Won High-end spending by department store VIP customers is moving beyond brick-and-mortar stores to online platforms. Wealthy shoppers…
Written By Gazi Abbas Shahid While most corporate employees typically expected a salary hike in annual appraisals, a Dubai-based real estate company has set a new standard, gifting its top performer, Natalia Chavez, a Lamborghini Urus worth over Rs 4 crore.
A Dubai-based real estate company has rewarded one of its top-performing employees with a luxury Lamborghini Urus after she reportedly generated more than $500 million in sales over two years. Richkey Properties presented the luxury SUV to Natalia Chavez after naming…
A Lamborghini Urus is quite a bonus to take home from work. Natalia Chavez, an employee of Dubai-based Richkey Properties, has just received one after reportedly closing more than $500 million worth of property deals over two years. The surprise was…
KT&G is expanding distribution of its lil Tonino Lamborghini heated tobacco device to major cities across South Korea. The company said the device will be available starting Oct. 21 at approximately 34,000 convenience stores in Seoul, Gyeonggi Province, Busan, Incheon, Daegu,…
When Lamborghini unveiled the Urus at the end of 2017, purists winced. A raging bull with five doors, a big cargo area and anchors for child seats seemed a betrayal of everything the Miura and Countach stood for. Then the sales figures arrived. The Urus quickly became Lamborghini's best-selling model by a wide margin, helping more than double the company's annual deliveries and funding the development of its supercars, and it turned a niche maker into a far sturdier business.
The Urus shares its underpinnings with the Audi Q8, Porsche Cayenne and Bentley Bentayga, but Lamborghini gave it a twin-turbo 4.0-liter V8, sharp-edged styling that nods to the brash LM002 off-roader of the 1980s and a driving experience tuned for theater. The track-oriented Performante and the more road-focused S followed in 2022, and in 2024 the Urus SE replaced both as a plug-in hybrid, with an electric motor lifting total output to about 800 metric horsepower and allowing short trips on electricity alone.
It competes with the Ferrari Purosangue, the Aston Martin DBX, the Porsche Cayenne Turbo E-Hybrid, the Bentley Bentayga and the Mercedes-AMG G 63, with a McLaren SUV on the way. Lamborghini executives argue that the Urus brings new customers into the brand who later move on to its supercars, and that its split personality, family hauler one moment and track toy the next, keeps them loyal. It is also a favorite of tuners, celebrities and social media.
Coverage here follows new versions and special editions, reviews, recalls and sales figures, along with the steady flow of custom builds, celebrity sightings and occasional mishaps that a car this conspicuous attracts. The big question for the next generation is how far electrification will go, and whether Lamborghini's most important model can keep its V8 bark as emissions rules tighten around the world. Whatever the answer, the Urus has already secured its place as the car that saved Sant'Agata's balance sheet.
Lamborghini's twin-turbo V8 super SUV and best-selling bull since 2018, from the Performante and S to the plug-in hybrid Urus SE.
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