Latest in Genesis

mk.co.kr
243 words

detail

Volvo Car Corporation said on the 4th that it is expanding its partnership with NVIDIA Corporation and developing AI-based autonomous driving safety technology for use in its next-generation models. The two companies plan to combine Volvo’s capabilities in vehicle safety research…

About Genesis

Genesis is the answer to a question the luxury establishment never thought it would have to take seriously: what happens when Hyundai decides to build a Mercedes rival and refuses to blink? Spun off as a standalone brand in 2015, Genesis took the big Hyundai sedans that had quietly impressed critics and gave them their own badge, their own showrooms and a design language built around the split two-line lamps that now make every Genesis recognizable from a block away.

The early years were lean, with sedans arriving just as American buyers were abandoning sedans. The turning point came with the GV80 in 2020, a handsome three-row SUV that looked expensive and drove that way, followed by the smaller GV70 and the electric GV60. Reviewers praise the cabins, the warranty and the value; critics still grumble about resale values, a thin dealer network and the lingering question of whether a luxury buyer will pay German money for a car from Korea.

Those doubts are fading. The lineup now runs from the G70 sport sedan through the G80 and flagship G90 to a family of SUVs, with electrified versions of the GV70 and G80, a hybrid GV80 on the way and the enormous electric GV90, complete with rear-hinged coach doors, sitting at the top. Genesis builds most of its cars in South Korea, assembles electric GV70s in Alabama, and sells across North America, Europe, Australia, the Middle East and Asia.

The brand is also reaching for credibility the old-fashioned way. Its Magma performance line and an endurance racing program aim straight at AMG and BMW M, and concept cars keep teasing a convertible and a grand tourer. Expect a steady flow of reveals, first drives, recalls, sales tallies and comparison tests as Genesis tries to turn critical goodwill into lasting loyalty. The most telling stories may be the quiet ones: residual values, dealer expansion and owner surveys, the places where a young luxury brand either earns its place or gets politely forgotten.

Genesis

Hyundai's luxury upstart that went from punchline to podium, with crisp sedans, bold SUVs, the coach-door GV90 and a Magma performance arm.

  • 6 Subtopics
  • 43 Tracked terms
  • Last 30 days Feed window
Search within this topic Ask AI about this topic All topics

Inside Genesis

GV70 The compact luxury SUV that made BMW X3 and Porsche Macan shoppers look twice, with turbo power, a gorgeous cabin and an Electrified twin.
GV80 The handsome three-row SUV that put Genesis on luxury shoppers' maps, now with a Coupe sibling, a fresh cabin and hybrid power on the way.
G80 and G90 Genesis's big sedans: the G80 that rivals the BMW 5 Series and the stately G90 flagship that quietly undercuts the S-Class and 7 Series.
GV60 Genesis's first purpose-built EV, a quirky luxury crossover with a glowing crystal-orb shifter, ultra-fast charging and a Magma performance edition.
GV90 Genesis's electric flagship SUV, a rolling lounge with rear-hinged coach doors, swiveling seats and ambitions aimed at Rolls-Royce-level theater.
Magma Genesis's performance division and racing program: the GV60 Magma, the Magma GT concept and an endurance hypercar aimed at Le Mans glory.

What this topic collects on

An article joins this feed when it matches these terms. Each one is also a search of its own.

  • +3 more