About Kia
Kia has pulled off one of the great reinventions in the car business. A generation ago it was a bargain-basement brand whose cars were bought mainly on price and sold with apologies; today it builds award-winning family SUVs, some of the most admired electric vehicles on the market and designs that rivals study closely. The Telluride turned heads in suburban school lines, the EV6 and EV9 won top international honors, and Kia America has posted a string of record sales months on the strength of hybrids and crossovers.
Kia's history stretches back to 1944, when it began as a maker of bicycle parts in Seoul, and it went on to build motorcycles, trucks and cars, including the Ford-related Pride. It entered the US market in the 1990s but fell into bankruptcy during the Asian financial crisis and was taken over by Hyundai in 1998. The turnaround began in earnest when Kia hired designer Peter Schreyer, formerly of Audi, who introduced the tiger-nose grille and a clean, confident design language. A 2021 rebrand brought a new logo and dropped 'Motors' from the company name.
Kia shares platforms and powertrains with Hyundai, but the two brands compete fiercely and have distinct personalities. Kia's lineup runs from India-built small SUVs such as the Sonet, Syros and Seltos to the Sportage, Sorento, Telluride and Carnival, a growing family of electric models from the EV2 to the EV9, and new ventures such as the PV5 electric van and the Tasman pickup. It builds vehicles in Korea, Georgia, Mexico, Slovakia, India and China, among other places.
Not every chapter has been flattering: a wave of thefts targeting older models without engine immobilizers became a social-media phenomenon and prompted software fixes, and recalls periodically make headlines. Expect coverage here of new models and redesigns, reviews and awards, sales results from America, Europe and India, EV pricing and incentives, dealer news, recall notices and Kia's ambitions in commercial vans and pickups, a field where its electric strategy will face its toughest tests.