About Hyundai
Hyundai is the carmaker that rewrote the rules about where good cars come from. Once known mainly for cheap transportation, it now builds some of the most stylish, best-equipped and technologically ambitious mass-market vehicles in the world, from the retro-futuristic Ioniq 5 to the three-row Palisade and the riotous N performance cars. Combined with Kia, it ranks among the largest automotive groups on the planet, with a lineup that spans Indian hatchbacks, American pickups, European superminis and electric SUVs.
Founded as part of the Hyundai conglomerate under Chung Ju-yung, the car company began by assembling Ford Cortinas before launching its own Pony in 1975. It arrived in the United States in 1986 with the Excel, sold briskly and then stumbled on quality, a reputation it repaired with the famous ten-year, 100,000-mile powertrain warranty and years of steady engineering improvement. The N performance division, built with engineers hired from BMW, gave the brand genuine enthusiast credibility, and the Ioniq electric sub-brand launched in 2020 on the dedicated E-GMP platform.
Today's lineup spans compact cars like the Elantra, the best-selling Tucson and Santa Fe SUVs, the Palisade flagship and the electric Ioniq family, with India-built models such as the Creta, Venue and Bayon serving one of the company's most important markets, where Hyundai Motor India went public in 2024. Hyundai builds cars in Alabama and at its Metaplant in Georgia, and it has expanded hybrid offerings as EV demand has cooled in some markets. New small and large electric models, including the Ioniq 3 and an expanding Ioniq range, keep arriving.
The brand generates news constantly: sales results, recall notices, new-model reveals, product roadmaps, factory investments, awards and hydrogen projects. Expect coverage of Hyundai's global operations in America, Europe, India and China, its WRC rally program and N performance cars, its electrification and hybrid strategy, and the growing pains of a company trying to balance tariffs, plant investments and shifting demand in every region where it sells, all while its rivals scramble to match its pace of new-model launches.