About BMW
BMW started out building aircraft engines in Munich in 1916, which explains the blue-and-white roundel that many still mistake for a spinning propeller, and it has been obsessed with engines ever since. Motorcycles came first, then cars, but the company's modern identity was born in 1962 with the Neue Klasse sedans, which saved a near-bankrupt BMW and established the template of compact, sporty, rear-drive sedans that made the brand famous. The 2002 and the first 3 Series followed, and the Ultimate Driving Machine slogan made the promise explicit.
The M division, founded in 1972, turned that promise into legend with the M3 and M5, while silky straight-six engines became a BMW signature. Over the decades the company added SUVs it calls Sports Activity Vehicles, most of them built at its huge plant in Spartanburg, South Carolina, and acquired Mini and Rolls-Royce. Critics have spent years arguing about its design choices, from the controversial Bangle era to the giant kidney grilles of recent models, and about whether modern BMWs still steer as sweetly as the old ones.
The current chapter is its most ambitious in decades. BMW has revived the Neue Klasse name for a new generation of electric cars, starting with the iX3 and the electric i3 sedan, built around a new electrical architecture and fresh design language that is spreading to its gas models as well. Unlike some rivals, it has kept faith with a mix of combustion, plug-in hybrid and electric power, and it plans a production hydrogen fuel-cell model.
The lineup now runs from the 1, 2 and 3 Series to the 7 Series and from the X1 to the X7, plus the M cars and the i electric family. BMW's sales are spread across Europe, China and the United States, so a tariff in Washington or a price war in Shanghai can matter as much to its fortunes as a new model launch, and the company's results are closely watched as a barometer for the whole German industry. This page follows reveals, first drives, recalls, sales results, strategy moves and the never-ending grille debate.