Subaru of America reported on November 3, 2026, that its U.S. vehicle sales rose 6% year over year to 54,090 in October. Forester sales jumped 26%, while Crosstrek remained the top-selling nameplate; both models achieved their best-ever October sales. The result extended Subaru’s streak to six…
Subaru U.S. Media Center - Help On deadline and can't find what you're looking for? Contact:[email protected] SUBARU OF AMERICA REPORTS OCTOBER 2026 SALES UP SIX PERCENT - Forester sales up 26 percent in October and 18.4 percent year-to-date Subaru of America Reports October 2026 Sales Up…
stock price, news, quote and history Yahoo Finance UK UK markets open in 6h 21m Subaru Corporation Overview Auto Manufacturers / Consumer Cyclical Subaru Corporation manufactures and sells automobiles and aerospace products in Japan, Asia, North America, Europe, and Internationally. The company operates…
Subaru is ready to go it alone on electric vehicles. Subaru accounts for under one million annual vehicle sales globally—less than one-tenth of Toyota’s 11.3 million volume. Automotive News reports that company leadership emphasized developing proprietary EV technology as integral…
This odd black Subaru WRX prototype has a wild new rear with elongated panels and a new lip spoiler. This Odd Subaru WRX Prototype Looks Like A Wacky Longtail Subaru has been building the current-generation WRX for five years and…
Independent vehicle distributor Inchcape says Subaru is eroding its profit margins in Australia, and it plans to shake things up. In addition to Subaru, the UK-headquartered auto distributor also handles Chinese commercial vehicle brand Foton in Australia, though it announced…
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The Subaru Uncharted arrives at an interesting point in the Australian new-car market. Electric SUVs are no longer unusual, but the challenge for established brands is convincing existing customers that moving to an EV doesn’t mean giving up everything they…
It took Subaru a few minutes and partnership with Toyota to accomplish it, but the adventure-ready automaker known best for tackling snowy mountains and dusty trails has a range of EVs that includes the compact Uncharted Sport that loves city…
Subaru just got a very public lesson in pricing, and enthusiasts are the ones cashing in. After the automaker cut thousands of dollars off the WRX lineup and brought back the entry-level trim, sales of the turbocharged sedan rocketed 147.9% in…
The Solterra was Subaru's first mass-production electric vehicle, and it came straight out of the company's partnership with Toyota. The two firms co-developed a battery-electric platform, and the Solterra is a close sibling of the Toyota bZ4X, with Subaru contributing its own suspension tuning, styling touches and the X-Mode traction system. True to brand doctrine, it comes with dual-motor all-wheel drive in most markets, which made it the obvious electric choice for Subaru loyalists curious about life without gasoline.
The Solterra launched in the early 2020s to mixed reviews. Critics liked its comfortable ride and solid build but criticized its modest range, slow DC fast charging and an early recall over wheel hubs that briefly halted sales of both it and its Toyota twin. Subaru and Toyota answered with updates that brought more power, better range and improved charging, narrowing the gap with stronger competitors. Sales have nonetheless swung sharply, with steep declines in some periods even as Subaru's overall electric sales grew.
The Solterra competes with electric compact SUVs such as the Hyundai Ioniq 5, Kia EV6, Chevrolet Equinox EV, Ford Mustang Mach-E, Volkswagen ID.4 and Tesla Model Y. It no longer carries Subaru's electric ambitions alone: it now sits alongside the Trailseeker and the smaller Uncharted, newer models born of the same Toyota partnership, which leaves the Solterra working to define its place within a family it once had to itself.
For used-car shoppers, the Solterra's early depreciation has turned it into something of a bargain, provided the range suits the commute and the charging stops along regular routes are reliable. Expect reviews, range and charging updates, pricing changes, recall notices and sales results here, along with broader coverage of how Subaru's electric strategy is evolving in markets from North America to Australia, and what the next generation of the Toyota partnership might bring.
Subaru's first electric SUV, co-developed with Toyota as a twin of the bZ4X, with standard all-wheel drive and an uneven sales story.
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