Subaru U.S. Media Center - Help On deadline and can't find what you're looking for? Contact:[email protected] SUBARU OF AMERICA REPORTS OCTOBER 2026 SALES UP SIX PERCENT - Forester sales up 26 percent in October and 18.4 percent year-to-date Subaru of America Reports October 2026 Sales Up…
Posted by Jeffrey Weidel | October 16, 2026 6:15 am | Motoring One of the first things noticeable when driving the 2026 Subaru WRX – it’s fun. This comes from a person who has rarely driven a Subaru in the past two decades who would describe the…
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The Ascent exists because Subaru loyalists kept having more children. For years the brand's fans would outgrow their Outbacks and Foresters and reluctantly defect to Toyota, Honda or Ford for a third row of seats. Subaru's earlier attempt at a big SUV, the oddly styled Tribeca, never found many takers, so the Ascent was designed with American families squarely in mind: wide, roomy, generously supplied with cupholders and, naturally, fitted with standard all-wheel drive.
The Ascent arrived for the 2019 model year and is built at Subaru's factory in Lafayette, Indiana. It uses a turbocharged 2.4-liter flat-four and a CVT, giving it respectable towing capacity and enough muscle for loaded highway merges. It seats seven or eight depending on whether the second row has captain's chairs or a bench. Reviewers have praised its comfortable ride, good visibility and practical cabin, while noting that fuel economy and third-row room trail some rivals and that its sales have never approached those of Subaru's smaller models.
The Ascent fights in one of the toughest arenas in the business, against the Kia Telluride, Hyundai Palisade, Toyota Grand Highlander, Honda Pilot, Mazda CX-90 and Ford Explorer. Its strengths are Subaru's safety reputation and all-weather traction; its challenge is that newer rivals now offer hybrid power and plusher cabins. Subaru has kept it fresh with styling packages and darker-trimmed special editions such as the Onyx Edition, though reviewers increasingly ask whether the top trims justify their prices.
The big open question is what replaces or refreshes the Ascent as three-row buyers shift toward hybrids, and whether Subaru will bring its Toyota-sourced hybrid hardware to its largest model. Coverage includes road tests, trim and price updates, recall notices and comparisons with other three-row family haulers, along with news on how Subaru plans to answer the hybrid and electric rivals now crowding a segment where a single good review can move thousands of sales.
Subaru's three-row family SUV, built in Indiana with a turbocharged boxer and standard all-wheel drive, for loyalists who outgrew the Outback.
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