About Pininfarina
Few names in automotive design carry as much weight as Pininfarina. Battista "Pinin" Farina founded his coachbuilding firm in Turin in 1930, and over the following decades it shaped some of the most beautiful cars ever made: the Cisitalia 202, which earned a place in the Museum of Modern Art, the Alfa Romeo Spider of The Graduate fame, and a long run of Ferraris from the Dino and Daytona to the Testarossa and Enzo. For much of the twentieth century, a Pininfarina badge on the flank was shorthand for Italian elegance.
As carmakers brought design in-house, the company's role shifted from styling and building cars for others toward consultancy, and it struggled financially until India's Mahindra Group took control in the mid-2010s. Pininfarina has since worked for clients around the world, from Chinese and Vietnamese carmakers, including VinFast's first models, to yacht builders and architects. It still lends its pen to special projects, such as a recent restomod tribute to the original Honda NSX, keeping its name in front of enthusiasts.
Mahindra also launched Automobili Pininfarina, a separate company that builds cars under the famous name. Its first, the Battista, named after the founder, is an all-electric hypercar with close to 1,900 horsepower and a powertrain derived from Rimac technology, built in small numbers and finished with the kind of detail the name demands. Special editions and an open-cockpit B95 followed. It competes with Rimac's Nevera and the combustion hypercars from Bugatti, Koenigsegg and Pagani, while trading heavily on design heritage.
This page follows both sides of the business: design commissions and concept cars on one hand, Battista deliveries and new Automobili Pininfarina projects on the other. Watch for how Mahindra uses the name across its own lineup, which future cars bear the Pininfarina signature, and whether the electric hypercar venture can grow into a lasting luxury brand. The firm's long history ensures that retrospectives, anniversaries and auctions of classic Pininfarina-designed cars appear here regularly too, a reminder of how much of motoring's beauty came from one Turin studio.