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About GWM

Great Wall Motor began in 1984 in Baoding, in Hebei province, as a small collective repairing and building vehicles, and it made its name with something unglamorous: pickup trucks. For years it was China's dominant maker of utes, and that workhorse reputation still underpins the company. Unlike most of its big Chinese rivals, GWM is privately controlled rather than state-owned, and under longtime chairman Wei Jianjun it has grown into a multi-brand group with ambitions on every continent where people need a tough, affordable vehicle.

The family tree is easy to follow by Chinese standards. Haval builds mainstream SUVs, led by the H6 that has spent years among China's best sellers. Tank makes boxy, body-on-frame off-roaders with genuine four-wheel-drive hardware. Ora handles small, cute-styled electric cars. Wey aims upmarket, and the GWM badge itself sits on the Cannon pickup, known as the Poer in China. The company's Hi4 hybrid systems, which add electric drive to petrol engines in clever all-wheel-drive layouts, have become a calling card across the range.

GWM has been especially aggressive abroad. It runs factories in Thailand, Brazil and Russia, has built a strong following in Australia, South Africa and the Philippines, and is expanding in Pakistan and Latin America. It competes against Toyota's Hilux and Fortuner, the Ford Ranger, Mitsubishi and Nissan in pickup country, and against Hyundai, Kia and fellow Chinese brands such as Chery and BYD in the SUV market. Its quieter European push has been more cautious, and it remains absent from the United States.

The story to watch is how GWM balances its rugged roots with the electric shift. Its pickups and Tank off-roaders are moving to hybrid and plug-in power, Ora's small EVs face a brutal price war, and the company keeps adding factories and distributors in markets that its bigger domestic rivals have only recently discovered. Coverage follows the whole group: new Haval, Tank and Ora models, pickup launches, regional pricing and incentives, plant investments, recalls and reviews, and the export strategy behind it all.

GWM

Great Wall Motor, the pickup specialist from Hebei that grew into Haval SUVs, Tank off-roaders and Ora EVs, sold from Bangkok to Brazil to Brisbane.

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Inside GWM

Haval GWM's mainstream SUV brand, home of the long-running H6 best seller plus the Jolion and H7, now offered as hybrids and plug-ins around the world.
Ora GWM's playful electric brand of retro-cute hatchbacks and sedans, from the Good Cat and Ballet Cat to the Ora 07 and the multi-powertrain Ora 5.
Tank GWM's square-jawed off-road brand, from the Tank 300 to the hulking 700, body-on-frame SUVs with locking diffs and potent Hi4-T plug-in hybrids.

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