About Aston Martin
Aston Martin was founded in 1913 by Lionel Martin and Robert Bamford, and its name comes partly from the Aston Hill hill climb where Martin raced. For more than a century it has built gorgeous, fast and sometimes financially ruinous sports cars, and it has gone bankrupt so often that survival itself has become part of the legend. The most famous Aston of all, the DB5, became the most famous car in the world when James Bond drove it in Goldfinger in 1964.
The DB in so many model names honors David Brown, the industrialist who bought the company in 1947 and presided over its golden era. Later owners included a parade of investors and Ford, which built the factory at Gaydon and oversaw the DB7 and the original V8 Vantage before selling in 2007. Since then Aston has partnered with Mercedes-AMG for engines and electronics, listed its shares in London, and been taken under the wing of Canadian billionaire Lawrence Stroll, whose Formula One team also carries the Aston Martin name.
The current lineup includes the DB12 grand tourer, the Vantage sports car, the V12 Vanquish flagship, the DBX SUV built in Wales, and the Valkyrie and Valhalla hypercars, which push the brand into territory once owned by Ferrari and McLaren. The company continues to report losses as it works through a long financial turnaround, and its electric plans have been pushed back to focus on hybrids and combustion models. Ferrari, Porsche, Bentley, McLaren and Lamborghini are its natural rivals.
Aston Martin's news cycle mixes beautiful cars with tough economics. The coverage here follows model reveals such as the Valhalla Spider, reviews and comparisons, special editions and one-offs, financial results and leadership changes, the Formula One team's progress, collaborations with watchmakers and other luxury brands, and the auction results of classic DB cars that have become blue-chip collectibles. Few brands make survival look so dramatic, or so photogenic, and few have so many people rooting for them.