About Ineos
Ineos Automotive exists because a billionaire could not buy the vehicle he wanted. Sir Jim Ratcliffe, founder of the Ineos chemicals giant, was dismayed when Land Rover ended production of the original Defender in 2016, so he did what billionaires sometimes do and started his own car company. The idea was hatched over drinks at the Grenadier, a London pub that lent the vehicle its name, and the brief was simple: a no-nonsense, body-on-frame four-by-four for people who genuinely work off the pavement.
The Grenadier went on sale in 2022 after a long gestation, with a ladder frame, solid axles front and rear, BMW six-cylinder gasoline and diesel engines and a cabin full of chunky switches inspired by aircraft, including a row of overhead controls. It is built at Hambach in France, in a factory bought from Mercedes-Benz that once produced the Smart. A Quartermaster pickup followed, along with dressed-up and trail-focused editions. Reviewers praise its toughness and character, while critics point to its weight, thirst, price and a ride that never lets anyone forget the solid axles.
The company's road has been bumpy. Ineos has wrestled with supplier problems, recalls and the cost of meeting regulations in many markets, and its plans for the electric or range-extended Fusilier have been pushed back as demand for EVs cooled. The Grenadier has nonetheless won military and fleet contracts, become available through the rental giant Hertz and spawned special editions such as the Helmsman. It competes with the Land Rover Defender, the Toyota Land Cruiser, the Jeep Wrangler and, in its plusher forms, the Mercedes G-Class.
Stories here follow new editions and model-year changes, reviews and long-term tests, recalls, defense and fleet deals, tariff and pricing news, and the financial health of a young car company backed by one of Britain's richest men. The underlying question is whether there is a lasting market for an honest, mechanical off-roader in an age of software and screens, and Ineos is betting heavily that there is. Owners, for their part, tend to become evangelists.