About Lotus
Lotus has always been more of a philosophy than a car company. Colin Chapman, the restless engineer who founded it in north London in the early 1950s, preached simplicity and lightness above all, and his cars proved the point on road and track, winning Formula 1 world championships and shaping generations of engineers. The road cars, built at Hethel in Norfolk since the mid-1960s, have rarely been the fastest in a straight line, but they have very often been the most rewarding to drive.
The lineage is a roll call of enthusiast favorites: the stripped-down Seven, the Elan that inspired the Mazda Miata, the wedge-shaped Esprit that turned into a submarine in a James Bond film, and the aluminum-tubbed Elise of 1996, which rescued the company and fathered the Exige and Evora. The flip side has been fragile finances and a long parade of owners, from General Motors to Malaysia's Proton, along with the occasional reliability grumble from drivers who usually knew what they were getting into.
Since China's Geely took control in 2017, Lotus has been remade. The Emira, launched in 2021, carries the gasoline torch at Hethel, while the electric Eletre SUV and Emeya grand tourer are built in Wuhan and sold through the Nasdaq-listed Lotus Technology. Electric demand has proved softer than planned, and Lotus has tempered its all-electric ambitions, adding hybrids to its plans and confirming a revived Esprit, a hybrid V8 supercar meant to slot between the Emira and the 2,000-horsepower Evija hypercar.
The stories to follow include the Esprit's development, the tariff battles that decide where the Chinese-built EVs can be sold and at what price, results from Lotus Technology, the future of the Hethel workforce and a steady stream of anniversaries and classic-car sales. For a brand whose past still sells as well as its present, the old cars remain part of the news, and so does the question of what a Lotus should be.