Latest in Afeela

About Afeela

Afeela was meant to be a new kind of car company, combining Honda's manufacturing expertise with Sony's entertainment, sensors and software. The two firms formed Sony Honda Mobility in 2022 and showed a prototype sedan at CES in 2023, packed with cameras and sensors, a dashboard-wide screen and promises of an immersive digital cabin. The production Afeela 1 was revealed at CES in 2025 with a price starting near $90,000 and plans for deliveries in California, with production at a Honda plant in Ohio.

The car drew curiosity rather than excitement. Critics questioned the price and the vague value proposition, while fans hoped it might bring console-grade entertainment and advanced driver assistance to a polished electric sedan. As Honda reviewed its electric-vehicle strategy amid slowing EV demand and heavy losses, the partners announced in 2026 that the Afeela program would be cancelled before customer deliveries, and the joint venture was scaled back to focus on software and in-car experience.

Afeela's story has become a case study in the difficulties facing new EV ventures, alongside struggling startups such as Fisker and Faraday Future. Sony and Honda have signaled that they intend to keep working together, and reports have pointed to new joint projects, but questions remain about what, if anything, will carry the Afeela name forward. This page follows the aftermath: financial losses, the fate of the venture's staff and technology, any revived plans and lessons for the industry's push toward software-defined cars.