About Yangwang and Denza
Yangwang and Denza are BYD's answers to the question of whether a Chinese brand can sell luxury. Yangwang, launched in 2023, is the ultra-high-end label, and its cars read like a list of party tricks. The U8 is a huge off-road SUV with a motor at each wheel, capable of spinning on the spot like a tank and, in an emergency, floating briefly in water. The U9 supercar has shown off an active suspension that can make it hop and dance, and it has chased top-speed records. The U7 sedan brings the technology to a more conventional luxury body.
Denza has a different history. It began in 2010 as a joint venture between BYD and Daimler, then the parent company of Mercedes-Benz, before BYD took full control. It has since become a successful premium brand in China, best known for the D9 minivan and the N7 and N9 SUVs, along with the Z9 GT, a striking electric shooting brake that has spearheaded Denza's expansion to Europe. New models with flash charging and multi-motor drivetrains keep arriving.
Both brands are moving abroad. Denza has entered Europe and Southeast Asia, is opening showrooms in India and Malaysia, and is preparing launches in Australia, where the Z9 GT's arrival has been pushed back. Their rivals include Mercedes, BMW, Porsche, Lexus and Land Rover. This page covers reveals, reviews, international launches and the technology that BYD is using to move upmarket. The two brands are BYD's showcase for what its engineers can do when cost is not the first consideration, and their reception abroad will say a great deal about whether Chinese luxury can travel.