About Range Rover
When the Range Rover appeared in 1970, it combined coil-spring suspension, a Rover V8 and genuine off-road ability with a body so clean that it was exhibited at the Louvre as an example of industrial design. It was conceived as a more comfortable Land Rover for farmers and landowners. Within a couple of decades it had become the transport of choice for royalty, rock stars and anyone hoping to be mistaken for either, and few vehicles have ever climbed the social ladder so quickly or so completely.
The flagship is now in its fifth generation, launched in 2022 with long-wheelbase and seven-seat options and a cabin that rivals a Bentley's for hush. Around it a whole family has grown: the Range Rover Sport, first launched in 2005 and now a performance SUV in its own right; the sleek Velar of 2017; and the compact Evoque of 2011, which brought the name to a younger crowd. Owners love the presence, the ride and the go-anywhere ability. Critics keep a long list of recalls, electrical faults and theft worries.
JLR now treats Range Rover as a brand of its own, the house at the top of its pyramid, with bespoke SV versions, heritage-themed one-offs and personalization programs pushing prices far beyond the standard cars. Electrification is the next chapter. Plug-in hybrids have been part of the range for years, and the battery-electric Range Rover Sport and Range Rover, developed through a long and very public testing program, are aimed at buyers who might otherwise choose a BMW iX, a Mercedes-Benz EQS SUV or the electric Porsche Cayenne.
News about the family covers first drives and reviews, regional pricing in fast-growing markets such as India, special editions, celebrity sightings and, inevitably, recalls, including large campaigns for problems as mundane as water collecting around a rearview camera. It also tracks the brand's bigger bets on new body styles and electric power, and whether a name built on effortless luxury can keep its aura as the badge stretches across ever more models and price points.