About R2 and R3
The R2 is the vehicle Rivian always needed. Revealed in March 2024, it is a midsize electric SUV, smaller and far cheaper than the R1S, designed to bring Rivian's style, software and outdoor spirit to a much wider audience. It keeps the brand's friendly oval headlights and upright stance, with clever touches such as rear glass that powers down into the tailgate and seats that fold flat for long cargo or a night under the stars. Rivian built it in Normal, Illinois, before a second factory in Georgia comes online, and it quickly became the company's best-selling model.
At the same event, Rivian surprised the audience by revealing two more models: the R3, a compact electric crossover with a hatchback body and a distinctly retro, rally-inspired design, and the R3X, a more aggressive performance version with wider fenders and off-road hardware. The R3 is meant to be even more affordable than the R2, potentially opening Rivian to buyers who would never consider a luxury electric vehicle. Neither R3 model has entered production, and their timing depends on Rivian's finances and factory plans.
The R2 competes with the Tesla Model Y, Ford Mustang Mach-E, Hyundai Ioniq 5, Kia EV6, Chevrolet Equinox EV and a growing list of electric crossovers, and its success is critical to Rivian's future. The company has said it hopes the R2 will help it reach profitability, and its partnership with Volkswagen Group, which shares Rivian's software and electrical architecture, depends in part on the R2's technology. Early reviews and strong demand have been encouraging, and Rivian has raised its delivery forecasts on the back of R2 sales.
The coverage here includes R2 reviews, production and delivery updates, pricing news, recalls and comparisons, as well as news on the R3 and R3X. Expect stories about the Georgia factory, Rivian's autonomy plans and its partnership with Volkswagen, as well as owner experiences with the R2. For a company that has spent years burning cash and promising better days, these smaller models are the clearest test yet of whether Rivian can become a durable, mass-market automaker rather than a beloved niche player.