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About Maybach

Wilhelm Maybach helped Gottlieb Daimler engineer the very first Mercedes, then founded his own firm with his son Karl, building engines for Zeppelin airships and, in the 1930s, some of the grandest cars in Germany. The marque vanished after the war, and when Daimler revived it in 2002 as a standalone brand with the Maybach 57 and 62, the cars were magnificent but slow sellers against Rolls-Royce and Bentley. The experiment ended a decade later, and many expected the name to disappear for good.

Instead it returned in 2015 as Mercedes-Maybach, a sub-brand rather than a separate company, built on top of Mercedes' best cars. The formula is to take an S-Class, stretch it, fill the rear with reclining seats, refrigerators and champagne flutes, and finish it in the signature two-tone paint. It worked far better than the original revival, especially in China, the Middle East and India. The GLS followed as a Maybach SUV, then an electric EQS SUV, a Maybach version of the SL roadster and a series of limited editions.

Maybach sits between Mercedes' own flagships and the old-guard British marques, competing with the Bentley Flying Spur, Rolls-Royce Ghost and, increasingly, opulent Chinese limousines. It is also a favorite of celebrities and customizers, and one-off cars designed with famous names, including one with basketball star LeBron James, have drawn attention at auction. The coverage here includes new Maybach model reveals and limited editions, market launches and pricing in Asia and the Middle East, reviews from the back seat, celebrity cars and auction results, and the vintage Maybachs of the 1930s that still cross the block at concours events.