12+ hour, 10+ min ago   (158+ words) afaqs! "The Mahindra Scorpio was launched in 2002 at a time when India had limited options for affordable, locally developed SUVs Mahindra identified an opportunity to combine rugged performance with urban appeal, positioning Scorpio as an aspirational SUV beyond its traditional…...

4+ day, 6+ hour ago   (254+ words) Amaron has launched a new campaign, Modern Bikes Ki True Power, for its True 4Ah battery range, focusing on the increasing electrical demands of modern motorcycles. Conceptualised by TBWA\Lintas, the films use everyday street situations to show how features such…...

1+ week, 4+ day ago   (155+ words) afaqs! "Launched in 1994 as the successor to the Hero Honda CD100, Hero Splendor built its proposition around the everyday needs of Indian consumers Excellent fuel economy, dependable performance, low maintenance costs and widespread service support helped the motorcycle become a preferred…...

1+ week, 6+ day ago   (440+ words) Gulf Oil Lubricants has unveiled Kuch Behad Kar, a new positioning platform for its flagship motorcycle oil brand, Gulf Pride, featuring long-standing brand ambassador MS Dhoni. It speaks to a generation of young Indians whose ambition isn't defined by the…...

2+ week, 6+ day ago   (176+ words) Ashis Pratihari has joined Kia India as head – sales strategy. He announced the move in a LinkedIn post. He wrote: "A new chapter. A bigger purpose. A new mission. Excited to share that I have joined Kia India as Head…...

3+ week, 12+ hour ago   (194+ words) afaqs! "Tata Punch entered the market in 2021 at a time when Indian consumers were increasingly looking for SUV-like styling and road presence at more accessible price points Tata Motors identified a gap between premium hatchbacks and sub-4m SUVs and positioned…...