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News
Amaron's new campaign puts modern bikes' battery power in focus
4+ day, 9+ hour ago (254+ words) Amaron has launched a new campaign, Modern Bikes Ki True Power, for its True 4Ah battery range, focusing on the increasing electrical demands of modern motorcycles. Conceptualised by TBWA\Lintas, the films use everyday street situations to show how features such…...
The Hero Splendor case study: How evolution without reinvention built a lasting brand
1+ week, 4+ day ago (155+ words) afaqs! "Launched in 1994 as the successor to the Hero Honda CD100, Hero Splendor built its proposition around the everyday needs of Indian consumers Excellent fuel economy, dependable performance, low maintenance costs and widespread service support helped the motorcycle become a preferred…...