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afaqs! has been the consistent leader online when it comes to the Indian marketing, advertising and media space. It is also among the largest websites of its kind in the world.
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News
The Hero Splendor case study: How evolution without reinvention built a lasting brand
1+ week, 4+ day ago (155+ words) afaqs! "Launched in 1994 as the successor to the Hero Honda CD100, Hero Splendor built its proposition around the everyday needs of Indian consumers Excellent fuel economy, dependable performance, low maintenance costs and widespread service support helped the motorcycle become a preferred…...
Gulf Pride & Dhoni bet on ambition over engine size
1+ week, 6+ day ago (440+ words) Gulf Oil Lubricants has unveiled Kuch Behad Kar, a new positioning platform for its flagship motorcycle oil brand, Gulf Pride, featuring long-standing brand ambassador MS Dhoni. It speaks to a generation of young Indians whose ambition isn't defined by the…...
Tata Motors Passenger Vehicles rebrands as TATA.CARS to speak the language of a new India
2+ week, 3+ day ago (779+ words) But the Sierra’s return is only part of a broader change. As Tata Motors Passenger Vehicles cements its position as the country’s second-largest carmaker and rides the momentum of an evolving market, it is also reimagining how it presents itself…...
The Tata Punch Case Study: Bridging the gap between hatchbacks and SUVs
3+ week, 18+ hour ago (194+ words) afaqs! "Tata Punch entered the market in 2021 at a time when Indian consumers were increasingly looking for SUV-like styling and road presence at more accessible price points Tata Motors identified a gap between premium hatchbacks and sub-4m SUVs and positioned…...