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Sporting Goods Intelligence
sgieurope. com > strategies > byd-in-f1-the-athleisure-and-merchandise-opportunity > 121873. article

BYD in F1: The athleisure and merchandise opportunity

8+ hour, 1+ min ago  (891+ words) Chinese EV manufacturer BYD held talks with F1 leadership in April 2026 and is weighing a grid entry" either as a 12th team or through an acquisition. The commercial case extends beyond racing: F1s Chinese fanbase grew 39 percent to 221 million declared fans, and the…...

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Sporting Goods Intelligence
sgieurope. com > product > lamborghini-and-babolat-bring-five-new-looks-to-padel > 120930. article

Lamborghini and Babolat bring five new looks to padel

1+ mon, 3+ week ago  (283+ words) The new BL. 001 edition extends a partnership using padel as a vehicle to reach affluent performance-driven consumers " a strategy mirroring broader luxury-sport crossover trends reshaping the market. Automobili Lamborghini and Babolat have unveiled five new color variants of the BL....

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Sporting Goods Intelligence
sgieurope. com > financial-results > shimanos-inventory-crisis > 119829. article

Shimano's inventory crisis

3+ mon, 3+ week ago  (463+ words) The world's leading bicycle component manufacturer faces a fourth consecutive year of declining operating profit " a structural consequence of boom-bust dynamics in its two largest markets that the industry has yet to resolve. Four consecutive years of operating profit decline…...

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