News
Victory Bicycle Studio Announces Partnership with Trek
19+ hour, 52+ min ago (285+ words) Memphis, TN " Victory Bicycle Studio is proud to announce its newest partnership with Trek Bicycle, bringing one of cycling's most recognized brands into a community-driven independent bike shop. "I grew up spending summers in Wisconsin, where close family friends owned…...
E-Bike Hall of Fame Inaugurated at TAIPEI CYCLE: Industry Legends Honored for Shaping Global Electric Mobility
2+ day, 4+ hour ago (260+ words) The 2026 inaugural class honors a prestigious group of individuals from across the globe, representing the manufacturing powerhouses and technical innovation of the East, and the retail and advocacy leadership of the West. "The E-Bike Hall of Fame serves as a…...
Shimano Europe now committed to attend Eurobike in June
2+ day, 14+ hour ago (364+ words) Bicycle Retailer & Industry News Shimano Europe now committed to attend Eurobike in June FRANKFURT (BRAIN) " After announcing in January it wouldn't participate in this year's Eurobike, Shimano Europe will be in attendance after all in June. A Eurobike press release…...
Muc-Off Extends Partnership With Life Time Events And Showcases New Dark Energy Chain Wax at Sea Otter 2026
2+ day, 22+ hour ago (187+ words) POOLE - Muc-Off has extended its partnership with Life Time Events, continuing a shared commitment to delivering world-class cycling experiences and supporting riders at every level of the sport. As part of the partnership, Muc-Off will return to the Sea Otter…...
Micromobility Connect Partners with Landry's Bicycles to Standardize E-Bike Service Across Eight Locations
1+ week, 1+ day ago (346+ words) Micromobility Connect, a leader in E-bike technician training and dealer support systems, has partnered with Landry's Bicycles, an eight-location retailer based in Massachusetts, to implement a structured, systemized approach to E-bike service across all locations. While Micromobility Connect traditionally works…...
Sena Announces Partnership with Pedego Electric Bikes to Elevate the E-Bike Riding Experience
2+ week, 2+ day ago (410+ words) Irving, TX " April 1st, 2026" Sena Technologies, Inc. (www. sena. com), the global leader in cycling communication, and Pedego'Electric Bikes, the award-winning e-bike brand known for its community-first approach, today announced a strategic partnership naming Sena an authorized third-party supplier for Pedego's…...
NBDA Unveils 2026 Retailer Summit Central Agenda, Invites Retailers and Brands to Unite in Bentonville
1+ week, 5+ day ago (768+ words) The National Bicycle Dealers Association (NBDA) today announced the agenda for the 2026 NBDA Retailer Summit Central, taking place June 911, 2026 in Bentonville, Arkansas. Now in its fourth year, the Summit continues to establish itself as the premier gathering for specialty bicycle…...
Bicycle Industry Secures Trade Relief as New Tariffs Exclude Bikes and E-Bikes
1+ week, 4+ day ago (268+ words) Outcome follows coordinated industry advocacy led by People For Bikes and its members People For Bikes announced a significant policy win for the U. S. bicycle industry following the Administration's move to end the inclusion request process that could have added all…...
Magura Hires Nick Simcik as Regional Sales Manager
6+ day, 16+ hour ago (181+ words) Bicycle Retailer & Industry News Magura Hires Nick Simcik as Regional Sales Manager Magura USA is pleased to announce the addition of Nick Simcik to our team as Regional Sales Manager. With his extensive background in sales and customer service, Nick…...
Prologo introduces Pressure Map saddle analysis system
1+ week, 20+ hour ago (163+ words) TAIPEI, Taiwan (BRAIN) " Prologo unveiled at Taipei Cycle its Pressure Map My Own system for bike-fitters, specialized retailers, and pro road teams, analyzing a rider's pedaling to determine the best saddle. Pressure Map My Own is now being used by…...