16+ hour, 49+ min ago   (266+ words) One of the nation’s largest and fastest-growing powersports retailers, Sonic Automotive, continued its record-setting tradition at the country’s largest motorcycle event, the 86th annual Sturgis Motorcycle Rally, after selling 1,135 bikes. The total included a record 511 new Harley-Davidson motorcycles, securing Black Hills…...

16+ hour, 52+ min ago   (925+ words) This article originally appeared in the September issue of Powersports Business. When I wrote about the e-moto craze in the July issue, I explained why this moment felt familiar. We had the three-wheeled ATV crisis in the ‘80s, followed by widespread…...

17+ hour, 37+ min ago   (413+ words) Canada implemented a new 50% counter-tariff Sept. 8 on U.S.-origin motorcycles with engine displacements greater than 800cc. Moto Canada, which represents manufacturers and distributors of motorcycles, ATVs and side-by-sides sold in Canada, warned that the measure could put additional pressure on Canadian powersports…...

18+ hour, 38+ min ago   (240+ words) Powersports Business Turn 14 Distribution will be exhibiting a selection of off-road and powersports products from aftermarket brands available through the company’s distribution network at the 2026 Sand Sports Super Show, taking place Sept 18-20 The 2026 Sand Sports Super Show will be…...

18+ hour, 33+ min ago   (333+ words) Kubota is bringing precision-guidance technology to a broader range of equipment, including its RTV utility vehicles, with the launch of WorkSmart Autosteer. Announced Sept. 2, the manufacturer-matched system is designed to provide an autopilot-like function that holds a machine on a…...

1+ day, 16+ hour ago   (375+ words) This article originally appeared in the September issue of Powersports Business. Powersports Business unveiled the latest aftermarket products for September, which include a new charging system kit, an Indian Motorcycle touring seat, a pop-up oil dipstick, and several other new…...

1+ day, 15+ hour ago   (905+ words) BRP’s off-road business continued to gain momentum in the second quarter of fiscal 2027, with strong Can-Am retail performance, market-share gains and healthy dealer inventory helping offset softer demand for personal watercraft. For the quarter ended July 31, BRP reported revenue of…...

1+ day, 16+ hour ago   (310+ words) Massimo will showcase its latest UTV, the Warrior 1500, at two major upcoming trade shows — Equip Expo in Louisville, Kentucky, and the recently expanded SEMA show in Las Vegas. Massimo says the Warrior 1500 represents the company’s expansion into the higher-displacement UTV…...

1+ day, 17+ hour ago   (137+ words) Bridgestone’s sport motorcycle tire selected as OE for Kawasaki Ninja Powersports Business Bridgestone is now supplying a series of its sport motorcycle tires as original equipment for Kawasaki’s Ninja ZX-10R, the company announced on Sept The Battlax Racing Street…...

6+ day, 18+ hour ago   (293+ words) Zero Motorcycles has announced that it is developing Level 3 DC fast charging technology for its electric motorcycles, with availability planned for new street and dual-sport models beginning in 2027. Zero Motorcycles has announced that it is developing Level 3 DC fast charging…...